{"id":23331,"date":"2026-08-07T21:01:44","date_gmt":"2026-08-07T21:01:44","guid":{"rendered":"https:\/\/tt-blogs.dealerfire.com\/akinsford\/?p=23331"},"modified":"2026-08-07T21:16:13","modified_gmt":"2026-08-07T21:16:13","slug":"what-is-the-ford-fathom","status":"publish","type":"post","link":"https:\/\/www.akinsford.com\/blog\/what-is-the-ford-fathom\/","title":{"rendered":"Diving Deep: Everything You Need to Know About the All-New Electric Ford Pickup"},"content":{"rendered":"\n<h2>What are the specs and release date of the Ford Fathom?&nbsp;<\/h2>\n\n\n\n<p>What is the Ford Fathom? We\u2019re excited to say that the Ford Fathom is an affordable all-electric pickup launching in 2027 with <a href=\"https:\/\/www.ford.com\/electric\/fathom\/\" target=\"_blank\" rel=\"noreferrer noopener\">pre-orders<\/a> opening in early 2027. Built on the Universal EV Platform, the Ford Fathom features a $28,350 starting MSRP, BlueCruise driver assistance, bidirectional power, and passenger volume exceeding a Toyota RAV4. Meanwhile, local truck buyers visiting Akins Ford in Winder, GA can compare upcoming electric choices alongside existing gas and hybrid pickups today. &nbsp;<\/p>\n\n\n\n<!--more-->\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-white-color has-black-background-color has-text-color has-background\" href=\"https:\/\/www.akinsford.com\/new-vehicles-winder-ga\"><strong>View our inventory<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-white-color has-black-background-color has-text-color has-background\" href=\"https:\/\/www.akinsford.com\/contact-akins-ford-in-winder-ga\"><strong>Contact us<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Comparing the Ford Fathom to the Ford Maverick&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Feature \/ Metric<\/strong>&nbsp;<\/td><td><strong>Ford Fathom<\/strong>&nbsp;<\/td><td><strong>Ford Maverick<\/strong>&nbsp;<\/td><\/tr><tr><td><strong>Powertrain<\/strong>&nbsp;<\/td><td>100% All-Electric (Battery EV)&nbsp;<\/td><td>2.0L EcoBoost\u00ae Gas or 2.5L Full Hybrid&nbsp;<\/td><\/tr><tr><td><strong>Platform<\/strong>&nbsp;<\/td><td><a href=\"https:\/\/www.fromtheroad.ford.com\/us\/en\/universal-electric-vehicle-platform\" target=\"_blank\" rel=\"noreferrer noopener\">Universal EV Platform (UEV)<\/a>&nbsp;<\/td><td>C2 Unibody Architecture&nbsp;<\/td><\/tr><tr><td><strong>Starting MSRP<\/strong>&nbsp;<\/td><td>$28,350 ($29,945 w\/ destination)&nbsp;<\/td><td>Mid-$20,000s to ~$28,000 baseline&nbsp;<\/td><\/tr><tr><td><strong>Passenger Space<\/strong>&nbsp;<\/td><td>Seating for 5 (larger than RAV4)&nbsp;<\/td><td>Compact 5-passenger cabin&nbsp;<\/td><\/tr><tr><td><strong>Acceleration Target<\/strong>&nbsp;<\/td><td>0\u201360 mph in ~4.5 seconds&nbsp;<\/td><td>~6.5 to 7.5 seconds&nbsp;<\/td><\/tr><tr><td><strong>Key Tech<\/strong>&nbsp;<\/td><td>Apple Maps native navigation &amp; BlueCruise&nbsp;<\/td><td>Ford Co-Pilot360\u00ae &amp; Pro Power Onboard&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"558\" src=\"https:\/\/cdn-ds.com\/blogs-media\/sites\/678\/2026\/08\/07205814\/Aug26_Blog05_AkinsFord_b_ai_ford_fathom_cockpit-1024x558.jpg\" alt=\"An AI rendering of what the 2027 Ford Fathom cockpit should look like, including the large, Apple Maps-enabled infotainment screen.\" class=\"wp-image-23332\" srcset=\"https:\/\/cdn-ds.com\/blogs-media\/sites\/678\/2026\/08\/07205814\/Aug26_Blog05_AkinsFord_b_ai_ford_fathom_cockpit-1024x558.jpg 1024w, https:\/\/cdn-ds.com\/blogs-media\/sites\/678\/2026\/08\/07205814\/Aug26_Blog05_AkinsFord_b_ai_ford_fathom_cockpit-300x164.jpg 300w, https:\/\/cdn-ds.com\/blogs-media\/sites\/678\/2026\/08\/07205814\/Aug26_Blog05_AkinsFord_b_ai_ford_fathom_cockpit-768x419.jpg 768w, https:\/\/cdn-ds.com\/blogs-media\/sites\/678\/2026\/08\/07205814\/Aug26_Blog05_AkinsFord_b_ai_ford_fathom_cockpit.jpg 1038w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Electric Innovation Meets Daily Utility&nbsp;<\/h3>\n\n\n\n<p>Underneath the sleek exterior, this entry-level EV delivers impressive everyday practicality for commuting through Jackson County or hauling gear across North Georgia. Furthermore, the Universal EV Platform utilizes weight-saving aluminum unicastings and a simplified 48-volt electrical architecture to maximize driving efficiency while keeping purchase prices low. Inside the cabin, passengers enjoy modern convenience through native <a href=\"https:\/\/maps.apple.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Maps<\/a> integration, a high-resolution touchscreen, wireless smartphone connectivity, and digital key capability. Additionally, truck owners can power tools at a local job site or run campsite equipment using built-in bidirectional power features. &nbsp;<\/p>\n\n\n\n<h3>Fathom This: Performance and Affordability Go Hand-in-Hand&nbsp;<\/h3>\n\n\n\n<p>&#8220;When truck shoppers ask, &#8216;What is the Ford Fathom?\u2019, we highlight how Ford designed a sub-$30K electric truck that refuses to compromise on the interior comfort, tech, or capability,&#8221; notes Tanner Maloof. Consequently, drivers get targeted 0\u201360 mph acceleration of around 4.5 seconds alongside a front trunk frunk and traditional rear bed for complete cargo flexibility. Furthermore, every truck comes pre-configured with the standard hardware necessary to run hands-free <a href=\"https:\/\/www.akinsford.com\/blog\/bluecruise-update-from-ford\/\" target=\"_blank\" rel=\"noreferrer noopener\">BlueCruise<\/a> highway driving assistance on your daily commutes. &nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong>You Might Also Like: <a href=\"https:\/\/www.akinsford.com\/clp-2026-ford-mustang-mach-e-premium-for-sale-near-winder\" target=\"_blank\" rel=\"noreferrer noopener\">A Charge Through Northeast Georgia: The 2026 Mach-E Premium<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2>Discover Your Next EV Pickup Truck at Akins Ford&nbsp;<\/h2>\n\n\n\n<p>Stay tuned to Akins Ford for more Ford Fathom updates, and don&#8217;t hesitate to <a href=\"https:\/\/www.akinsford.com\/contact-akins-ford-in-winder-ga\" target=\"_blank\" rel=\"noreferrer noopener\">contact us<\/a> with any questions about it!<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"450\" height=\"142\" src=\"https:\/\/cdn-ds.com\/blogs-media\/sites\/678\/2024\/08\/15191326\/2srpcard-icons-checkmark_n.png\" alt=\"Checkmark above #1 Ford Retail Sales\" class=\"wp-image-21133\" srcset=\"https:\/\/cdn-ds.com\/blogs-media\/sites\/678\/2024\/08\/15191326\/2srpcard-icons-checkmark_n.png 450w, https:\/\/cdn-ds.com\/blogs-media\/sites\/678\/2024\/08\/15191326\/2srpcard-icons-checkmark_n-300x95.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><strong>#1 Ford Retail Sales Dealer in the Nation <\/strong><\/strong>based on the Ford Retail Sales Report.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"450\" height=\"142\" src=\"https:\/\/cdn-ds.com\/blogs-media\/sites\/678\/2024\/08\/15191326\/2srpcard-icons-checkmark_n.png\" alt=\"checkmark above #1 F-Series Retail Dealer\" class=\"wp-image-21133\" srcset=\"https:\/\/cdn-ds.com\/blogs-media\/sites\/678\/2024\/08\/15191326\/2srpcard-icons-checkmark_n.png 450w, https:\/\/cdn-ds.com\/blogs-media\/sites\/678\/2024\/08\/15191326\/2srpcard-icons-checkmark_n-300x95.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong>#1 F-Series (F-150-F-550) Retail Dealer in the Nation <\/strong>in 2025 based on the Ford Retail Sales Report.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"450\" height=\"142\" src=\"https:\/\/cdn-ds.com\/blogs-media\/sites\/678\/2024\/08\/15191326\/2srpcard-icons-checkmark_n.png\" alt=\"Checkmark above #1 Truck Dealer Sales\" class=\"wp-image-21133\" srcset=\"https:\/\/cdn-ds.com\/blogs-media\/sites\/678\/2024\/08\/15191326\/2srpcard-icons-checkmark_n.png 450w, https:\/\/cdn-ds.com\/blogs-media\/sites\/678\/2024\/08\/15191326\/2srpcard-icons-checkmark_n-300x95.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong>#1 Truck Dealer (Pickup + Van Sales) <\/strong>with 4,491 new vehicles sold.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"450\" height=\"142\" src=\"https:\/\/cdn-ds.com\/blogs-media\/sites\/678\/2024\/08\/15191326\/2srpcard-icons-checkmark_n.png\" alt=\"checkmark above #1 in Retail Commercial Sales\" class=\"wp-image-21133\" srcset=\"https:\/\/cdn-ds.com\/blogs-media\/sites\/678\/2024\/08\/15191326\/2srpcard-icons-checkmark_n.png 450w, https:\/\/cdn-ds.com\/blogs-media\/sites\/678\/2024\/08\/15191326\/2srpcard-icons-checkmark_n-300x95.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong>#1 in Retail Commercial (Fleet tail) Sales<\/strong> with 2,538 vehicles sold.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Ultimately, while official pre-orders for this revolutionary electric truck begin in early 2027, exploring current Ford truck options gives you a great head start on your next vehicle upgrade. As the number one Ford dealership in the nation, Akins Ford offers an <a href=\"https:\/\/www.akinsford.com\/new-ford-winder-ga\" target=\"_blank\" rel=\"noreferrer noopener\">unmatched selection<\/a> of new trucks alongside knowledgeable sales specialists who can explain what theFord Fathom is. Visit our dealership showroom in Winder today or browse our online inventory to experience top-tier Ford capability firsthand! \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are the specs and release date of the Ford Fathom?&nbsp; What is the Ford Fathom? We\u2019re excited to say that the Ford Fathom is an affordable all-electric pickup launching in 2027 with pre-orders opening in early 2027. Built on the Universal EV Platform, the Ford Fathom features a $28,350 starting MSRP, BlueCruise driver assistance, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[219,3,359,44,179],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"What is the Ford Fathom? Find out at Akins Ford in Winder, GA! Discover specs, release dates, and pricing on this sub-$30K EV pickup.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tt-blogs.dealerfire.com\/akinsford\/what-is-the-ford-fathom\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the Ford Fathom? 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