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Welcome to the Largest Ford Dealership in Georgia*
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Welcome to the Largest Ford Dealership in Georgia*

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Map 220 West May Street, Winder, GA (770) 867-9136
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Atlanta Adventurers, Assemble! 2024 Ford Bronco vs the 2024 Jeep Wrangler

2024 Ford Bronco vs the 2024 Jeep Wrangler

Comparing the 2024 Ford Bronco vs the 2024 Jeep Wrangler 

Calling all Atlanta off-road enthusiasts!  The legend of the Jeep Wrangler is undeniable, but the 2024 Ford Bronco has emerged as a worthy challenger.  Choosing between the two can be a thrilling dilemma.  Let's break down the 2024 Ford Bronco vs the 2024 Jeep Wrangler near Atlanta to help you pick your perfect adventure companion. 


View Our New Ford Bronco Inventory

A 2024 Ford Bronco tackling a tough hill.
An exterior view of the cargo area of the 2024 Ford Bronco.

Powertrain Prowess: Gearing Up for Exploration 

The Bronco offers a variety of engine options to suit your needs. The standard 2.3L EcoBoost engine delivers a punchy 300 horsepower, while a thrilling 2.7L EcoBoost bumps it up to 330 horsepower. For those seeking maximum muscle, the available 3.0L EcoBoost rockets out 418 horsepower. These engine options pair with a smooth-shifting 10-speed automatic transmission, with a 7-speed manual transmission also available for some trim levels. 

The Wrangler offers a familiar yet powerful lineup. The base 3.6L Pentastar V6 delivers 285 horsepower, while the legendary 6.4L HEMI V8 cranks out a monstrous 470 horsepower. Both engines come standard with an 8-speed automatic transmission. 

Off-Roading Ready: Conquering Any Terrain 

Both the Bronco and Wrangler are built for conquering the toughest trails. The Bronco boasts an available best-in-class ground clearance and a sophisticated terrain management system with G.O.A.T. modes (Goes Over Any Terrain) for tackling any obstacle. The Wrangler counters with its legendary solid front axle for superior articulation and its unmatched off-road heritage. 

The cockpit of the 2024 Ford Bronco
A front quarter view of the Ford Bronco with its doors removed for off-roading.

Modern Conveniences: Tech for the Trail 

The Bronco doesn't sacrifice comfort for capability. Inside, you'll find a user-friendly SYNC 4 infotainment system with an available 12-inch touchscreen. Apple CarPlay and Android Auto are standard, keeping you connected on the go. The Wrangler offers a Uconnect infotainment system with available features like satellite radio and navigation. 

Safety First: Features to Keep You Protected 

Safety is paramount, especially when venturing off-road. The Bronco comes standard with a suite of driver-assistance features, including Automatic Emergency Braking and Lane Departure Warning. The Wrangler offers similar features, with some variations depending on the trim level. 

The Choice is Yours: Unleashing Your Inner Adventurer 

The 2024 Ford Bronco starts at a competitive MSRP of $30,800, offering a wider range of engine options and a user-friendly tech interface. The 2024 Jeep Wrangler starts slightly lower at $29,210 and boasts a legendary off-road reputation and the unmatched power of the HEMI V8 engine. 

Ultimately, the best choice depends on your priorities. Do you crave a customizable, tech-savvy explorer? Then the Bronco might be your match. Are you drawn to the Wrangler's iconic off-road prowess and powerful engine options? The choice is yours! 

Visit Akins Ford near Atlanta today! Our knowledgeable staff can help you navigate the 2024 Ford Bronco vs the 2024 Jeep Wrangler debate and find the perfect off-road machine to conquer any adventure. 

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#1 volume Ford dealer in Georgia based on 2023 Ford retail sales report
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#1 volume Ford dealer in the nation for the month of June 2024
Interested in a 2024 Ford Bronco?
11 Results
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2025 Ford Bronco Base
2025 Ford Bronco Base
Winder, GA, Intercooled Turbo Regular Unleaded I-4 2.3 L/140, Base, Automatic, # SLA57925, 10-Speed Automatic w/OD, 4WD
Engine Intercooled Turbo Regular Unleaded I-4 2.3 L/140
Transmission Description 10-Speed Automatic w/OD
Drivetrain 4WD
Retail Price*
$41,780
Savings
- $4,000

Service Fee
+ $799

Our Price
$38,579
DetailsShow selling price
2025 Ford Bronco Base
2025 Ford Bronco Base
Winder, GA, Intercooled Turbo Regular Unleaded I-4 2.3 L/140, Base, Automatic, # SLA58043, 10-Speed Automatic w/OD, 4WD
Engine Intercooled Turbo Regular Unleaded I-4 2.3 L/140
Transmission Description 10-Speed Automatic w/OD
Drivetrain 4WD
Retail Price*
$42,013
Savings
- $4,000

Service Fee
+ $799

Our Price
$38,812
DetailsShow selling price
2024 Ford Bronco Big Bend
2024 Ford Bronco Big Bend
Winder, GA, Intercooled Turbo Regular Unleaded I-4 2.3 L/140, Big Bend, Automatic, # RLA92699, 10-Speed Automatic w/OD, 4WD, 20/21 mpg
Engine Intercooled Turbo Regular Unleaded I-4 2.3 L/140
Transmission Description 10-Speed Automatic w/OD
Drivetrain 4WD
Fuel Economy 20/21
Retail Price*
$45,833
Savings
- $7,000

Service Fee
+ $799

Our Price
$39,632
DetailsShow selling price
2024 Ford Bronco Big Bend
2024 Ford Bronco Big Bend
Winder, GA, Intercooled Turbo Regular Unleaded I-4 2.3 L/140, Big Bend, Automatic, # RLA94112, 10-Speed Automatic w/OD, 4WD, 20/21 mpg
Engine Intercooled Turbo Regular Unleaded I-4 2.3 L/140
Transmission Description 10-Speed Automatic w/OD
Drivetrain 4WD
Fuel Economy 20/21
Retail Price*
$46,128
Savings
- $7,000

Service Fee
+ $799

Our Price
$39,927
DetailsShow selling price
2024 Ford Bronco Big Bend
2024 Ford Bronco Big Bend
Winder, GA, Intercooled Turbo Regular Unleaded I-4 2.3 L/140, Big Bend, Automatic, # RLA87312, 10-Speed Automatic w/OD, 4WD, 20/21 mpg
Engine Intercooled Turbo Regular Unleaded I-4 2.3 L/140
Transmission Description 10-Speed Automatic w/OD
Drivetrain 4WD
Fuel Economy 20/21
Retail Price*
$47,378
Savings
- $8,000

Service Fee
+ $799

Our Price
$40,177
DetailsShow selling price
2024 Ford Bronco Big Bend
2024 Ford Bronco Big Bend
Winder, GA, Intercooled Turbo Regular Unleaded I-4 2.3 L/140, Big Bend, Automatic, # RLA92352, 10-Speed Automatic w/OD, 4WD, 20/21 mpg
Engine Intercooled Turbo Regular Unleaded I-4 2.3 L/140
Transmission Description 10-Speed Automatic w/OD
Drivetrain 4WD
Fuel Economy 20/21
Retail Price*
$46,923
Savings
- $7,000

Service Fee
+ $799

Our Price
$40,722
DetailsShow selling price
2024 Ford Bronco Big Bend
2024 Ford Bronco Big Bend
Winder, GA, Intercooled Turbo Regular Unleaded I-4 2.3 L/140, Big Bend, Automatic, # RLA86639, 10-Speed Automatic w/OD, 4WD, 20/21 mpg
Engine Intercooled Turbo Regular Unleaded I-4 2.3 L/140
Transmission Description 10-Speed Automatic w/OD
Drivetrain 4WD
Fuel Economy 20/21
Retail Price*
$46,983
Savings
- $7,000

Service Fee
+ $799

Our Price
$40,782
DetailsShow selling price
2025 Ford Bronco Outer Banks
2025 Ford Bronco Outer Banks
Winder, GA, Twin Turbo Regular Unleaded V-6 2.7 L/164, Outer Banks, Automatic, # SLA48184, 10-Speed Automatic w/OD, 4WD, 20/21 mpg
Engine Twin Turbo Regular Unleaded V-6 2.7 L/164
Transmission Description 10-Speed Automatic w/OD
Drivetrain 4WD
Fuel Economy 20/21
Retail Price*
$57,718
Savings
- $5,000

Service Fee
+ $799

Our Price
$53,517
DetailsShow selling price
2024 Ford Bronco Badlands
2024 Ford Bronco Badlands
Winder, GA, Twin Turbo Regular Unleaded V-6 2.7 L/164, Badlands, Automatic, # RLA91092, 10-Speed Automatic w/OD, 4WD, 17/17 mpg
Engine Twin Turbo Regular Unleaded V-6 2.7 L/164
Transmission Description 10-Speed Automatic w/OD
Drivetrain 4WD
Fuel Economy 17/17
Retail Price*
$69,018
Savings
- $11,000

Service Fee
+ $799

Our Price
$58,817
DetailsShow selling price
2025 Ford Bronco Outer Banks
2025 Ford Bronco Outer Banks
Winder, GA, Twin Turbo Regular Unleaded V-6 2.7 L/164, Outer Banks, Automatic, # SLA89160, 10-Speed Automatic w/OD, 4WD, 20/21 mpg
Engine Twin Turbo Regular Unleaded V-6 2.7 L/164
Transmission Description 10-Speed Automatic w/OD
Drivetrain 4WD
Fuel Economy 20/21
Retail Price*
$63,888
Savings
- $4,000

Service Fee
+ $799

Our Price
$60,687
DetailsShow selling price
2025 Ford Bronco Badlands
2025 Ford Bronco Badlands
Winder, GA, Twin Turbo Regular Unleaded V-6 2.7 L/164, Badlands, Automatic, # SLA79104, 10-Speed Automatic w/OD, 4WD, 17/17 mpg
Engine Twin Turbo Regular Unleaded V-6 2.7 L/164
Transmission Description 10-Speed Automatic w/OD
Drivetrain 4WD
Fuel Economy 17/17
Retail Price*
$82,015
Savings
- $4,000

Service Fee
+ $799

Our Price
$78,814
DetailsShow selling price

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220 West May Street Winder, GA 30680
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