If you've ever wished your Bronco offered even more premium comfort without giving up its legendary off-road capability, Ford has been listening. The all-new 2027 Ford Bronco Filson takes everything enthusiasts already love about the Bronco and pairs it with rugged luxury inspired by one of America's most respected outdoor brands.
Here at Akins Ford in Winder, GA, we're excited to introduce customers to this unique new special edition. Built in partnership with Filson, the iconic outdoor outfitter, the Bronco Filson is for drivers who spend weekends exploring trails, camping in the mountains, fishing remote rivers, or simply want one of the most distinctive Broncos ever built.
Rather than changing what made the Bronco famous, Ford refined nearly every part of the ownership experience. The result is a Bronco that's just as capable in the dirt but even more enjoyable during the drive there.
Ford partnered with Filson because both brands have built their reputations around durability, adventure, and equipment that stands the test of time.
Filson has been outfitting outdoor enthusiasts since 1897, creating gear designed to withstand years of demanding use. That same philosophy influenced every detail inside the Bronco Filson. Instead of delicate luxury materials, you'll find premium materials that are meant to develop character through years of adventures.
It's a Bronco for people who use their SUV—not one that stays spotless in the garage.
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The Bronco Filson combines exclusive design touches with proven Bronco capability.
The cabin receives a significant upgrade with durable quilted leather seating surfaces and a fully leather-wrapped dashboard. Every material was selected to be both upscale and hard-wearing, creating an interior that feels luxurious while standing up to muddy boots, camping gear, and everyday adventures.
Ford engineers focused heavily on improving refinement. Compared to the original sixth-generation Bronco, the 2027 Bronco Filson reduces perceived wind noise by nearly 20 percent when the roof and windows are installed. That means quieter highway trips without sacrificing the removable roof and doors Bronco owners love.
One of the coolest additions is a collection of removable storage bags integrated into the doors and rear sport bars.
These bags feature:
Instead of unpacking your SUV at every stop, simply grab the entire bag and head out.
Available power-deployable running boards automatically extend when parked, making it easier to climb into the SUV while maintaining impressive ground clearance on the trail.
A tailgate-mounted camera feeds a digital rearview mirror, allowing drivers to maintain rear visibility even when the cargo area is packed full of camping equipment, luggage, or recovery gear.
Adventure starts the moment you leave the pavement.
Every Bronco Filson includes the factory Sasquatch Package, giving drivers serious capability right from the dealership.
Standard equipment includes:
Whether you're exploring Georgia forest trails or heading across the country for your next outdoor adventure, the Bronco Filson is ready.
The Bronco Filson is a premium special edition Bronco created through a collaboration between Ford and outdoor outfitter Filson. It combines upscale materials with serious off-road capability and adventure-focused features.
Yes. The Bronco Filson keeps the classic Bronco open-air experience with removable doors and roof panels.
Every 2027 Bronco Filson comes equipped with a specially tuned twin-turbocharged 3.0-liter EcoBoost® V6. The engine delivers impressive horsepower and torque while providing smooth, confident performance both on the highway and far beyond the pavement.
Every Bronco Filson includes the Sasquatch Package as standard equipment, featuring 35-inch tires, locking differentials, GOAT Modes, and upgraded suspension components.
The Bronco Filson adds premium leather materials, exclusive Filson-inspired storage solutions, a quieter cabin, custom suspension tuning, and unique design details while maintaining the Bronco model's legendary off-road capability.
Yes. The utility bags integrated into the doors and rear sport bars can be removed, making it easy to carry tools, outdoor equipment, water bottles, or other essentials.
Yes. Contact the team at Akins Ford in Winder, GA, to learn about availability, ordering updates, and reservation opportunities as they become available.
Ford didn't simply add luxury features to create the Bronco Filson. The entire SUV was designed around how people actually use their vehicles outdoors.
Every storage solution, seating material, suspension adjustment, and convenience feature was created with camping, fishing, hunting, hiking, overlanding, and trail exploration in mind. It feels premium without feeling delicate—a combination that makes this Bronco unlike anything else in the lineup.
As one of Georgia's largest Ford dealerships, Akins Ford is excited to help Bronco enthusiasts learn more about this incredible new model.
Whether you're upgrading from an earlier Bronco or purchasing your very first one, our team can answer your questions, discuss available options, and help you reserve a Bronco Filson as ordering information becomes available.
If you're looking for a Bronco that blends premium craftsmanship, everyday comfort, and legendary off-road capability, this special edition deserves a place at the top of your list.
Visit Akins Ford in Winder, GA, to learn more about the upcoming 2027 Ford Bronco Filson.