Ford Bronco Badlands Sasquatch Camping Adventure in Utah 

Here at Akins Ford, your trusted Ford dealership near Atlanta, we’re always excited to share incredible stories from the world of Ford. Recently, our very own Ford President, Jim Farley, embarked on an unforgettable three-day Ford Bronco Badlands Sasquatch camping trip through some of Utah’s most breathtaking and challenging terrain. This wasn’t just a leisure cruise; instead, it was a hands-on experience, deeply rooted in the Japanese “Gemba” philosophy—going out, talking to people, and truly understanding customer needs firsthand.