Ford Bronco Badlands Sasquatch Camping Adventure in Utah
Here at Akins Ford, your trusted Ford dealership near Atlanta, we’re always excited to share incredible stories from the world of Ford. Recently, our very own Ford President, Jim Farley, embarked on an unforgettable three-day Ford Bronco Badlands Sasquatch camping trip through some of Utah’s most breathtaking and challenging terrain. This wasn’t just a leisure cruise; instead, it was a hands-on experience, deeply rooted in the Japanese “Gemba” philosophy—going out, talking to people, and truly understanding customer needs firsthand.
The Badlands Journey Begins
Farley, accompanied by his daughter Lilly, kicked off their adventure at the Bronco Off-Roadeo in Moab. Indeed, this unique program empowers Bronco owners to truly master their vehicle’s capabilities. He even gleaned valuable insights from instructor Mandy Walden, demonstrating that even the company president finds new things to learn when it comes to Ford Bronco off-roading. Furthermore, this journey allowed him to connect with Grand County Sheriff Jamison Wiggins, whose search-and-rescue team relies on the Bronco as an indispensable tool in extreme conditions. This interaction highlighted the Bronco’s vital role in the “Essential Economy,” inspiring new ideas for Ford’s commitment to workers who demand robust and reliable vehicles.
The Ford Bronco Badlands Sasquatch Camping Experience: Where Tech Meets Terrain
Farley’s trip underscored a crucial point: the synergy between hardware and software makes off-roading genuinely approachable. He constantly utilized the Ford Bronco Badlands‘ advanced features, including the front and rear locking differentials, G.O.A.T. modes, and sway-bar disconnect. Moreover, the front camera proved invaluable for navigating blind crests and ledges, providing real-time confidence when exploring unfamiliar paths. Customers, he noted, also desire more power options for running gear at campsites and job sites, prompting further thought on balancing capability, range, and affordability in future designs.
- The 2025 Ford Bronco Badlands Sasquatch edition continues to impress with its robust feature set, specifically designed for serious off-road enthusiasts.
- It boasts 35-inch tires with beadlock-capable wheels, further enhancing traction and stability on rugged trails.
- The HOSS 2.0 System with Bilstein position-sensitive dampers ensures a smooth yet controlled ride, absorbing impacts from uneven terrain.
- Advanced 4×4 with automatic on-demand engagement provides optimal power delivery when and where it’s needed most.
- Furthermore, the standard electronic-locking front and rear differentials are game-changers for conquering extreme obstacles.
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Racing and Memories: The Bronco Legacy
The Bronco’s racing heritage, including its Baja 1000 victory, directly contributes to product refinement. Farley drove with Loren Healy, “King of King of the Hammers,” and even rode with NASCAR’s Frankie Muniz, gathering diverse perspectives on navigating challenging landscapes. He also connected with Darin Spreadbury, Ford’s race mechanic, who showed how the Bronco serves as an ideal support vehicle, maximizing space for tools. Therefore, what’s learned on the racecourse ultimately translates into a better Ford Bronco for everyday adventurers.
Find Your Ford Bronco at Akins Ford in Winder, GA
Finally, Farley’s trip underscored the Bronco’s enduring legacy as a “memory-making machine.” Meeting Navajo Elder Don Mose and hearing his people’s history amidst ancient ruins with Lilly created cherished memories. At Akins Ford, we understand this sentiment. We proudly sell the Ford Bronco, including the capable Badlands edition, and invite you to start your own memory-making adventures. Come visit us in Winder, GA, and discover why the Bronco is truly in a league of its own.
