Ford Power Promise
Here at Akins Ford, we’ve always been committed to bringing our Winder, GA community the latest and greatest in automotive innovation. Consequently, we’re incredibly excited to share some truly remarkable news that underscores Ford’s dedication to its customers: the Ford Power Promise. This initiative is rapidly transforming how people experience electric vehicle ownership across the nation, benefiting over 12,000 customers in just ten months. Imagine, that’s equivalent to a third of all Tesla Superchargers in North America, all thanks to complimentary home chargers and standard installation!
The Unbeatable Value of Home Charging
We’ve observed a fascinating trend, particularly in states like Arkansas, Louisiana, Tennessee, and West Virginia. Customers in these areas are overwhelmingly choosing the complimentary home charger and installation over a $500 cash alternative. This trend clearly highlights the immense value of EV home charging, especially in regions where public charging infrastructure is still blossoming. It really makes a difference when you can reliably charge your Ford EV right in your own driveway.
Matthew Barker, Vice President of Two Rivers Ford near Nashville, Tennessee, further elaborates on this point. His dealership has actually sold the second-highest number of Ford electric vehicles in Tennessee since the Ford Power Promise began. He notes, “Public DC fast chargers are still sparse [in this region], and Level 2 chargers at workplaces aren’t common, so long commutes from suburban or rural homes make ‘topping-off at work’ unrealistic. Plugging in overnight isn’t just a nice to have, it’s a critical part of making the experience seamless in this region.”
Indeed, while our extensive BlueOval™ Charge Network provides access to major public charging networks like Electrify America, Tesla Superchargers, EVgo, and ChargePoint — meaning you’re typically within 26 miles of a DC fast charger on U.S. highways — these are primarily for longer journeys. When you have Ford home charging, those public stations become supplemental, rather than essential for daily use.
Furthermore, Barker emphasizes that the Ford Power Promise is a powerful deal-closer. Knowing they can “fill up” at home dramatically reduces range anxiety for shoppers walking into a Ford dealership near Atlanta. He explains, “This region is kind of easing into electric vehicle ownership, and there’s a lot more sense of security and less range anxiety when people know that they can plug in and do most of their charging at home and then wake up the next morning and make the commute.” This innovative program effectively removes a significant financial hurdle, often exceeding $1,500, that might otherwise deter potential EV buyers.
The Ford Power Promise Real-World Impact: Mike Sloan’s Electric Life
Consider Mike Sloan, a veteran sales associate from Two Rivers Ford and an enthusiastic owner of two F-150 Lightning trucks. Living in Lebanon, Tennessee, and commuting to Mount Juliet, with a 50-acre farm full of cows, a reliable truck is non-negotiable for Mike. “I’ve got to get cattle fed. I’ve got to carry cows to sale. And I’ve got to, you know, put fencing around the farm,” he shares. The F-150 Lightning, with its onboard power access, perfectly supports his demanding lifestyle.
Mike vividly describes the convenience: “I tell customers I have a gas station at home. I wake up full, every day.” Before the Ford Power Promise, he invested in installing his own charger. However, when Ford later offered a complimentary charger and installation for his second F-150 Lightning through the program, he graciously passed it on to his son, who also owns an F-150 Lightning. This gesture truly highlights the tangible benefits and widespread appeal of accessible home charging.
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Powering Electric Vehicle Adoption Across America
It’s clear that the future of driving is electric. Statistics show that 85% of EV owners primarily charge at home, much like plugging in a phone overnight. Ford’s internal data reinforces this, indicating that customers who utilize the complimentary home charger and installation through the Ford Power Promise are charging at home nearly 90% of the time in states like Hawaii, Wyoming, South Dakota, and Nebraska.
Akins Ford in Winder, GA, Is Here to Help Start You on Your EV Journey
By strategically placing home chargers in driveways across all 50 states, the Ford Power Promise is not just saving customers time and money; it’s also fueling the broader adoption of electric vehicles. Moreover, it’s a testament to Ford’s unwavering commitment to providing an exceptional ownership experience for every customer. Akins Ford in Winder, GA, has the EV lineup and Ford expertise you need to get started on your EV and home charging journey.
