What is the Built Wild™ Bronco® brand of Ford?

By Product Expert | Posted in Ford, Ford Bronco on Wednesday, November 17th, 2021 at 11:37 am
Ford Built Wild™ Bronco® SUV side profile

Ford Built Wild™ Bronco® brand debuts personalized customizations for trucks  

What is the Built Wild™ Bronco® brand of Ford? The Built Wild™ Bronco® brand will make its live premiere at the annual SEMA Show in Las Vegas from Nov. 2nd to 5th. They will be presenting a broad selection of customized two and four-door Bronco and Bronco Sport SUVs. This will be ideal for anything under the sun, from winter fun to rugged desert tracks. Read about the Ford Built Wild™ Bronco® brand, which introduces customizable truck upgrades, in this blog by Akins Ford. Then come see our new Ford selection in Winder, GA!  

Performance Specs of the new Bronco with Built Wild™  

Among the numerous new Bronco parts announced at SEMA is a new Ford Performance Parts front-drive unit that supports up to a 5.38:1 gearset — a considerable off-road performance increase in the first year of Bronco production. Ford Performance Parts also created many new Bronco chassis components for the two- and four-door Bronco SUVs, including a new severe-duty steering rack and tie rod ends to boost steering system longevity even further under high loads. The team also developed performance tuning for the 2.3-liter EcoBoost® four-cylinder engine, which can be uploaded to the OBDII port using a Pro-Cal four scan tool.  

“Bronco and Bronco Sport customers love parts and accessories that emphasize performance and off-road lifestyle, so we worked closely with Bronco design and vehicle engineering to deliver the products to match their individual lifestyle. Since the reveal last year, we’ve expanded the line to more than 350 Bronco and Bronco Sport parts and accessories and growing.  

Eric Cin, Ford global director, vehicle personalization, accessories and licensing.
Ford Built Wild™ Bronco® SUV in bright red color

Ford Bronco Available in Winder, GA  

If you want to learn more about Ford’s new Built Wild™ Bronco® brand, feel free to contact us. Our experts here at Akins Ford will be happy to answer all your questions. The 2021 Ford Bronco is also available for purchase right here at Akins Ford. So, check out our online inventory or schedule a test drive with us today!   

[Also read: What is Ford Bronco™ HOSS System?]