Ford Unveils Next-Gen Driver Assistance Features_o

How is Ford Working to Improve Safety?

Ford Unveils Next-Gen Driver Assistance Features

Ford has announced it is tripling its investment in developing new driver assistance safety features. These features will help you park, avoid collisions, steer around slow or stopped vehicles in emergency situations, avoid going the wrong way and stay in your lane. Ford has said it hopes to have all of these new driver-assist technologies implemented in all of their models within two years. So while we wait, let’s take a closer look at exactly what Ford is working on.

[ READ MORE: New Ford Feature Highlight: SYNC AppLink ]

New Parking and Traffic Alert Safety Features

A few of the advanced new driver assistance safety systems in development will help you easily park while also offering traffic alerts. Cross-traffic alert with braking technology will be able to alert you to people, objects and other vehicles about to pass behind you while also automatically braking if you don’t respond to the alerts. The traffic jam assist system will help you stay in the center of your lane while braking and accelerating automatically to keep pace with the vehicle in front of you. The new enhanced active park assist system will work with a new rear wide-view camera to provide a wide-angle view behind the vehicle while being able to parallel and perpendicular park at the push of a button.

Ford Enhanced Active Park Assist_o
Ford Evasive Steering Assist_o
Ford Wrong Way Alert_o

New Steering and Traffic Flow Safety Features

Another new technology Ford is developing is the evasive steering assist system. This new safety feature will help you steer around stopped or slow vehicles in an effort to avoid collisions. This system will operate during all driving conditions, including in the city and on the highway. The wrong-way alert safety system uses a windshield-mounted camera and the vehicle’s navigation system to provide visual and audio warnings if you begin to drive against traffic.

Additional New Driver Assistance Features

The two final advanced new driver assistance systems are spot lighting, which uses an infrared camera to help detect and alert you to the presence of pedestrians, cyclists and animals, and an advanced front light system, which widens the headlight beam at intersections and roundabouts by interpreting traffic signs.

If you have any questions, please feel free to contact our friendly Akins Ford staff. Our sole purpose is giving you the information you need to make an informed vehicle purchase. And one of the best ways to figure out if a new model is right for you is by taking it out for a test drive, which you can schedule right here.